FRANCHISE

What's better than going to Bar Louie?

Owning your own Bar Louie!

Bar Louie Franchise Opportunities
Everyone loves Bar Louie! Awarded "Concept of Tomorrow" by Restaurant Hospitality Magazine, Bar Louie is a unique neighborhood restaurant and bar with lively, urban atmosphere featuring reasonably priced food, specialty martinis and extensive selection of beer and wine.

Bar Louie's franchise opportunities are as solid as they come. The restaurant has a proven track record of success due to its universal guest appeal, relatively low build-out cost and low overhead, meaning higher profit margins for you. You'll be backed by a proven business structure and the talents of Bar Louie's experienced corporate partners.

Concept
Menu: Bar Louie targets an underserved market niche between quick-casual and casual dining, offering an exceptional selection of distinctively prepared appetizers, salads, sandwiches, burgers and entrees that are large enough to share with prices ranging from only $3.99 to $12.99. A kid's menu is also available.

Drink List: Handcrafted, signature martinis headline the drink list and are a specialty of the house. Beer drinkers can enjoy an impressive selection of domestics, imports and microbrews available on tap. Bar Louie also boasts a well-rounded selection of over 20 wines, each available by the glass or bottle.

Atmosphere: Warm, upbeat surroundings with an urban feel include contemporary photography, signature hand-laid tile mosaics, hardwood floors, wood-paneled walls, modern light fixtures, plasma televisions and a variety of seating options from high-top bar tables to large circular booths. Live entertainment by local artists and DJs that spin today's hits create a high energy atmosphere. Service is "speedy with a smile." Outdoor dining available at most locations.

Hours: Bar Louie serves lunch, dinner and carry-out daily from 11 a.m. to 2 a.m. or later. Late night dining is a specialty at Bar Louie, where the kitchen is open until last call and the full menu is available all of the time. Delivery is also available at select locations.

Demographic: Bar Louie has a universal appeal that can be defined by day part and location. Because of its unique menu offerings, reasonable price point, long hours of operation, lively atmosphere and strategic neighborhood location, Bar Louie attracts a wide demographic of equal parts male and female aged, on average, 21 to 55 that are single, married (with and without children), professionals, blue collar workers, students and more. Lunches tend to see more daytime workers and students, while dinners attract families and "happy hour" crowds. Late night hours usually bring in a younger crowd of singles.


History
Restauranteurs Roger Greenfield and Ted Kasemir of Restaurants-America, Inc. opened the first Bar Louie location in 1991 in Chicago's trendy River North neighborhood, known for its art galleries, loft performance spaces and cutting-edge residents. Surrounded by hand-laid tile mosaics, original photography and murals, Chicagoans enjoyed Bar Louie's signature oversized sandwiches and martinis so much that the location quickly developed a cult following. Greenfield and Kasemir eventually "packaged" the concept and opened nine more locations in the Chicago area, each becoming a neighborhood favorite. Locations eventually opened in several markets nationwide, including Pittsburgh, Columbus, Cincinnati and Tampa. Bar Louie Development, Inc. was created in 2005 as the franchising arm of the Bar Louie concept.


Quick Facts

Square Ft.:	"Little Box" Models, up to 2500 sq. ft.
	"Big Box" Models, up to 6000 sq. ft.
Average Prices:	Lunch/Dinner: $3.99 - $12.99
Check Average:	Lunch (Main course, non-alcoholic beverage): $12
	Dinner (Main course, side, alcoholic beverage): $22
Beverage to Food Ratio:	50% to 50%
Average Annual Sales:	$2.5M

Accolades
"Concept of Tomorrow" Restaurant Hospitality Magazine

"Four Fork Rating" Chicago Tribune

"Best New Restaurant" Columbus Monthly

"Bar Louie defies the cookie-cutter image of many chains." Market Watch Magazine

"Bar Louie is on a roll..." Chain Leader Magazine

"Bar Louie, Chicago's hip bar-restaurant with a neighborhood groove." Restaurant Hospitality Magazine

"The casual menu and neighborhood bar atmosphere of Bar Louie attracts not only nearby residents but students of local college campuses. As a result, the restaurant has become a successful concept." Nation's Restaurant News

"This lively restaurant escapes chain-food dullness and is open daily until 2:30 a.m. for late night hunger. The menu is multinational, offering tasty items from Mexican to Mongolian."
Columbus Monthly Magazine

"Bar Louies are a real crowd pleaser" Near West South Gazette

"There are two key ingredients to a truly outstanding martini: premium liquor and the proper atmosphere. At Bar Louie, you'll find both." Cincinnati Magazine

"Cuisine with cool... you won't find your everyday bar food at Bar Louie." Pittsburgh New Times

"You gotta go! Bar Louie has a strong menu that will appeal to everyone." The Daily Herald

"(At Bar Louie) service is casual, designed to make you feel like a regular. With low prices and decent food, odds are you'll become one." The Pioneer Press

Franchise Information
With 15 Bar Louie locations nationwide, Bar Louie Development, Inc. is ready to franchise this neighborhood favorite to qualified groups and individuals. For more information, please contact Tony DeSalvo at (312) 804.7758 or email tdesalvo@restaurants-america.com.

For all general Bar Louie information (non-franchise), please contact Jeff Lloyd at (314) 369-1161.

The communications made through this web page should not be construed as an offer to sell a franchise in, nor are the communications directed to the residents of, any jurisdiction that requires registration of a franchise prior to offering and selling the franchise in that jurisdiction. No franchises will be sold to any resident of such jurisdiction until the offering has been duly registered and declared effective by such jurisdiction and the required Uniform Franchise Offering Circular, if any, has been delivered to the prospective franchisee before the sale in compliance with applicable law. Nothing in this disclaimer should be construed as a waiver of any applicable exemption provisions which may be available.